Best Influencer Marketing Platform in UAE and Middle East

Dubai has fast become a hot spot for global influencers, and no wonder – it's a regional hub for international brands, has a balmy climate and is at the crossroads of East and West. The city's vast and varied population of content creators tell stories about travel, motherhood, food, fashion and more. The 2020 State of PR report from social media analytics tool Talkwalker noted that 67 per cent of PRs used influencer marketing globally. Here in the UAE that figure is higher at 78 per cent. So, it is evident that influencer marketing has now become the ‘new normal’ of the marketing strategy. Audience nowadays are clear about what they want and try avoiding celebrity advertisement as much as possible. From this we can perceive that influencer marketing is the only possible way through which brands can promote their product. So, it’s time that brands approach the best influencer marketing company in the Middle East like GryNow to enhance their sales.

Influencer Marketing in The Middle East:

The global lockdowns in 2020 were a key driver of internet commerce. Trends seen in the GCC or MENA region reflects TikTok has grown widespread; podcasts have been ingrained in daily lives, and Instagram has evolved into a commerce platform etc. Customers are avoiding advertisements whenever feasible. We've entered a new era of democratic media consumption, in which customers choose what they listen to and who they believe in.

As a result, the digital market becomes congested. We are witnessing a whole new kind of trade as the attention economy grows, where companies locate and acquire client attention by providing engaging and compelling content, especially in the MENA region.

Recognizing the same your content will be created by influencers associated with top most influencer marketing company in Dubai-GryNow. They will create native ads that are more likely to resonate with customers or Arab people, which may improve your ad performance and total conversion. Analysts can then determine which influencer material is the most effective and create sponsored advertising to target a certain demographic. Because influencer material is thought to be more genuine, it will generate higher levels of engagement and conversion.

How We Work at GryNow: -

At GryNow we believe that procedural work helps us leap towards success. Hence, we have a highly ordered process of we working as in:

• Setting KPIs- Key Performing Indicators are the main parameters that allow us to track the progress of the influencer campaign. Hence, we decide the KPIs according to the marketing goals of the brand that allows us to track the progress and quantitatively formulate the results.
• Target Audience- We analyze the brand’s target audience to understand their needs & wants in order to connect with them through the right content strategy. Moreover, we analyze the right social media platform to reach the target audience of the brand.
• Find Influencers- GryNow has an ever- growing network of top influencers from Dubai, UAE, GCC, MENA, Middle east region as well as an excellent and efficient influencer outreach strategy specially designed for these regions. This allows brands to team up with the best & suitable influencers whose niche resonates with the niche of brand. At GryNow, we believe in forming ever- lasting relationships with influencers.
• Content Strategy- Finding the perfect match for the brand, is consequently followed by curating content strategy, campaign creation & execution. We are believing in creating such a creative influencer campaign specially designed for the GCC / MENA regions, that the target audience can resonate with and hence, be interested in engaging with.
• Tracking Results- At GryNow we employ latest technological tools that allow us to do real- time tracking of the progress of the influencer campaigns and quantify the results for a better understanding.

GryNow has been in the influencer marketing industry for over more than 3 years. We have 50,000+ influencers and 200 top brands trusting us. At GryNow, we not only bring together brands with suitable social influencers, but we also help them connect and co- create in order to spin out the most creative and credible influencer marketing campaigns in Dubai, GCC, Middle east, MENA region designed to efficiently reach the target audience and goal- driven. Over these years, with our highly creative and well expertise team we have managed to become the best influencer marketing company in the Middle East.